Fixie | Everything Cycling

Posts Tagged ‘fixie’

Izumi Chain

Thursday, August 26th, 2010

Izumi Chain
This is a great execution of ads?

At Pearl Izumi, not run. Run. And we think that matters. The thing is running in danger of extinction. You may find this hard to believe. After all, the number of participants in the local 10K is certainly increasing, and every Saturday, the park is full of people prancing around in brand new trainers, trying to raise their chi or look good for your wedding or whatever. Unfortunaley, few or none of them are running. They are jogging, a longitudinal unwilling shake legs with much in common with the passing of bowling. And with all the jogging through there, the runners are losing the soul of their sport. A sport that began with our forefathers ran for dinner and stay until the day predatory at its core. Joggers are prey. The Runners are hunters. If you belong to this latter group, revel in the fact that you sit firmly atop the bipedal locomotion chain food. And run like an animal.

To be honest, is quite long. I also think that his statements reflect a view that the company Pearl Izumi is not likely to have. I should know, actually buy their products from time to time. I'd be off by Pearl Izumi if I read this announcement. I like the theme of how the Pearl Izumi are supposed to be aggressive corridors, such as predators. It goes to the heart of the riders that are competitive or weekend warriors. The race "as an animal" declaration should be a shirt somewhere. However, there is no reason to start putting down the corridors, which may be the largest piece of its customer base. You do not have to be so negative and talk about how they are "prey" or "antics." I think if you were to accentuate the powerful nature of the corridors without disparaging others in the process, could have a good ad.

Bad Blood